Social Media Site for Recycling
The system was integrated through webservices with various outside providers.
There are also pro-blogs and videos, and professional partner pages, as well as a sub-site called "Scan At School" that encourages school children to recycle, and schools are awarded prizes.
The difference to thinkgreenrewards was that this site also had a lot of social media (blogs, videos), and encouraged kiosk based recycling, whereas thinkgreenreward encouraged street-side pickup. Maybe more deciding, both sides had different internal business units running them.